Our Purpose Is Two Fold- Wellbeing For You
In a world that’s getting louder everyday, we all keep carrying our own versions of stress. Most days, we’re simply looking for ways to ease down and find clarity.
At Koi, we do just that. Design an ecosystem of calm in and around you with beautiful tools that seamlessly fit into your lifestyle.
For The Planet
Re-imagining Waste to Value
Working at my home studio by the side of a tree-laden window, I’d often ponder how the journals I’m design could come from the very trees that give me joy and inspiration. That thought shaped KOI’s purpose. We strive to re-imagine waste into purposeful products. What others see as waste, we see value, saving a whole lot in landfills. More below on how we do that.
The Heart Behind ‘KOI’
Design has always been instinctive to me. More than a decade of working in the fashion industry, I still felt an unsettled pull to find deeper purpose in my work. A personal challenge pushed me to face my own emotional chaos and seek practices to build a healthy mindset- one that overthinks less and enjoys life even with it's challenges. In that process, I observed how most of us move through this fast & demanding world feeling burn out & unfulfilled.
Through Koi, I’m sharing the route to build internal calm, using the language I know best- Design. With the intention to grow the ‘Circle of Goodness’.
– Kanchi Rathore
What's Special in our Paper
Tree-free & Zero-waste
Our commitment to sustainability spans from our fabrics to paper. Every Koi journal uses 100% tree-free paper, sparing our forests. What garment factories discard as cotton scraps becomes our raw material, carefully transformed by skilled Karigars into fine, buttery-soft sheets of paper.
A step to reduce landfill waste, while supporting the livelihood of the artisans who keep this dying craft of India still alive!
